Guide
SCAFFOLD: Real Estate SEO Guide
PLACEHOLDER standfirst. One or two sentences under the H1.
PLACEHOLDER. The Guide. Sections below are the ones the site spec requires.
How property websites differ from ordinary local business sites
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Location architecture
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Property detail pages
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Expired and sold listing handling
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Pagination and faceted navigation
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Portals versus owned search visibility
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Google Business Profile for estate agencies
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Multilingual buyers
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Developer and new-build SEO
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Link acquisition in the property sector
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Reducing dependence on Idealista and the portals
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AI search visibility
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